Managing in Uncertainty : Theory and Practice / edited by Constantin Zopounidis and Panos M. Pardalos.
Material type:
TextSeries: Applied optimization ; v. 19Publication details: Dordrecht ; Boston : Kluwer Academic Publishers, c1998.Description: xiii, 540 p. : ill. ; 25 cmISBN: - 079235110X (hb : alk. paper)
- HD61 .M263 1998
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HD61 .M263 1998 (Browse shelf(Opens below)) | 1 | Available | 2868 |
Papers from the 6th International Conference of the European Association of Management and Business Economics, held in Chania, Greece, 9/15-17/97.
Includes bibliographical references and index.
: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance.
This text covers a variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
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