Managing in Uncertainty : Theory and Practice /

Managing in Uncertainty : Theory and Practice / edited by Constantin Zopounidis and Panos M. Pardalos. - Dordrecht ; Boston : Kluwer Academic Publishers, c1998. - xiii, 540 p. : ill. ; 25 cm. - Applied optimization ; v. 19 .

Papers from the 6th International Conference of the European Association of Management and Business Economics, held in Chania, Greece, 9/15-17/97.

Includes bibliographical references and index.

Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance.

This text covers a variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.

079235110X (hb : alk. paper)


Risk management--Mathematical models--Congresses.
Uncertainty--Mathematical models--Congresses.
Strategic planning--Mathematical models--Congresses.

HD61 / .M263 1998
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