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1.
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Library (2).

2.
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Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Library (1)Call number: HF5415 .K452 2004.

3.
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Basic Marketing : A Global-Managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M369 2005.

4.
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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Library (1)Call number: HF5415.135 .C72 2006.

5.
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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004
Availability: Items available for loan: Library (2)Call number: HF5548.32 .R393 2004, ...

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