Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN:

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Item type	Current library	Copy number	Status	Barcode
Books	Library First Floor	1	Available	5060
Books	Library First Floor	2	Available	4988

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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