Communicating change / Bill Quirke.
Material type:
ScorePublication details: London ; New York : McGraw-Hill, c1995.Description: xix, 303 p. : ill. ; 24 cmISBN: - 0077079418
- HD30.3 .Q57 1995
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HD30.3 .Q57 1995 (Browse shelf(Opens below)) | 1 | Available | 2887 | |
| Books | Library First Floor | HD30.3 .Q57 1995 (Browse shelf(Opens below)) | 2 | Available | 2888 | |
| Books | Library First Floor | HD30.3 .Q57 1995 (Browse shelf(Opens below)) | 3 | Available | 2889 |
Includes bibliographical references (p. 288-289) and index.
Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?.
Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
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