Communicating change /
Quirke, Bill, 1954-
Communicating change / Bill Quirke. - London ; New York : McGraw-Hill, c1995. - xix, 303 p. : ill. ; 24 cm.
Includes bibliographical references (p. 288-289) and index.
Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?.
Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
0077079418
Communication in management.
Organizational change.
HD30.3 / .Q57 1995
Communicating change / Bill Quirke. - London ; New York : McGraw-Hill, c1995. - xix, 303 p. : ill. ; 24 cm.
Includes bibliographical references (p. 288-289) and index.
Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?.
Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
0077079418
Communication in management.
Organizational change.
HD30.3 / .Q57 1995