Marketing / William G. Zikmund, Michael d'Amico.

By:

Zikmund, William G

Contributor(s):

D'Amico, Michael

Material type: Text

TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Edition: 5th edDescription: xxxviii, 784 p. : col. ill., col. maps ; 29 cmISBN:

0314062149 (student ed. : alk. paper)
0314071709 (annotated instructor's ed. : alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 20

LOC classification:

HF5415 .Z54 1996

Summary: This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415 .Z54 1996 (Browse shelf(Opens below))	1	Available	79

Colored maps on endpapers.

Includes bibliographical references (p. 745-754) and indexes.

This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.

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Marketing / William G. Zikmund, Michael d'Amico.

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