Marketing /
Zikmund, William G.
Marketing / William G. Zikmund, Michael d'Amico. - 5th ed. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxxviii, 784 p. : col. ill., col. maps ; 29 cm.
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
0314062149 (student ed. : alk. paper) 0314071709 (annotated instructor's ed. : alk. paper)
Marketing.
HF5415 / .Z54 1996
658.8
Marketing / William G. Zikmund, Michael d'Amico. - 5th ed. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxxviii, 784 p. : col. ill., col. maps ; 29 cm.
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
0314062149 (student ed. : alk. paper) 0314071709 (annotated instructor's ed. : alk. paper)
Marketing.
HF5415 / .Z54 1996
658.8