Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber.

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Material type: Text

TextSeries: Barron's business guidesPublication details: Hauppauge, N.Y. : Barron's Educational Series, c1994.Edition: 2nd edDescription: viii, 579 p. : ill ; 18 cmISBN:

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Summary: Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
References	Library Ground Floor	HF5803 .T56 1994 (Browse shelf(Opens below))	1	Not for loan	3842

Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987.

Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising.

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