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1.
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Marketing Management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Library (1)Call number: HF5415.13 .K64 2003.

2.
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Basic Marketing : A Global-Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Library (4).

3.
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How to write a marketing plan / John Westwood. by Series: Creating success
Edition: Rev. 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for loan: Library (1)Call number: HF5415.13 .W48 2011.

4.
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Marketing Management : Analysis, Planning, Implementation, and Control / Philip Kotler by Series: Prentice Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, N.J ; London : Prentice Hall International, c1997
Availability: Items available for loan: Library (1)Call number: HF5415.13 .K64 1997.

5.
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The Marketing Plan : A Practitioner's Guide / John Westwood. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 1990 (1992 printing)
Availability: Items available for loan: Library (2)Call number: HF5415.13 .W48 1990, ...

6.
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The Marketing Plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: [Hoboken, NJ?] : John Wiley, c2006
Availability: Items available for loan: Library (1)Call number: HF5415.13 .C6348 2005.

7.
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Marketing : the basics / Karl Moore and Niketh Pareek. by Series: The basics
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2010
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M664 2006.

8.
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Marketing management. by
Edition: 14th ed., Global ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Pearson, c2012
Availability: Items available for loan: Library (1)Call number: HF5415 .K68 2012.

9.
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Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Online resources:
Availability: Items available for loan: Library (1)Call number: HF5415 .H24335 2001.

10.
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Scenarios in Marketing : From Vision to Decision / edited by Gill Ringland and Laurie Young. by
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006
Availability: Items available for loan: Library (1)Call number: HF5415.13 .S276 2006.

11.
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Creative Marketing Communications : A Practical Guide to Planning, Skills and Techniques / Daniel Yadin. by Series: Marketing in action series
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Library (1)Call number: HF5415.123 .Y333 2001.

12.
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Strategic Market Planning : A Blueprint For Success / Patrick McNamee. by Series: Wiley series in practical strategy
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c1998
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M3695 1998.

13.
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Basic Marketing : A Global-Managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M369 2005.

14.
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Marketing Strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, c2008
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M3586 2008.

15.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Library (1)Call number: HF5415.13 .K687 2009.

16.
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Marketing management / Greg W. Marchall, Mark W. Johnston by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill Education , 2019
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M34 2019.

17.
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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Library (1)Call number: HF5415.135 .C72 2006.

18.
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Digital marketing: the science of magic of digital marketing can hlep you become a successful marketing professional / Rajan Gupta, Supriya Madan. by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: BPB Oline, 2023
Availability: Items available for loan: Library (1)Call number: HF5415.1265 .G87 2023.

19.
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar. by
Material type: Text Text; Literary form: Not fiction
Publication details: Singapore : Wiley (Asia), 2007
Availability: Items available for loan: Library (1)Call number: HD69.B7 D53 2007.

20.
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Conversations with Marketing Masters / Laura Mazur and Louella Miles. by
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Publication details: Chichester ; Hoboken, NJ : John Wiley, c2007
Availability: Items available for loan: Library (1)Call number: HF5415 .M374 2007.

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