Managing Your Reputation : How to Plan and Run Communications Programmes that Win Friends and Build Success / Roger Haywood

By:

Haywood, Roger, 1939-

Material type: Text

TextPublication details: London : McGraw-Hill Book Co, c1994Description: xvii, 222 p. ; 23 cmISBN:

0077077407

Subject(s):

Public relations

LOC classification:

HD59 .H32 1994

Contents:

Basic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills.

Summary: Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HD59 .H32 1994 (Browse shelf(Opens below))	1	Available	822

Basic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills.

Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.

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Managing Your Reputation : How to Plan and Run Communications Programmes that Win Friends and Build Success / Roger Haywood

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