Managing Your Reputation : How to Plan and Run Communications Programmes that Win Friends and Build Success /
Haywood, Roger, 1939-
Managing Your Reputation : How to Plan and Run Communications Programmes that Win Friends and Build Success / Roger Haywood - London : McGraw-Hill Book Co, c1994 - xvii, 222 p. ; 23 cm
Basic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills.
Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.
0077077407
Public relations
HD59 / .H32 1994
Managing Your Reputation : How to Plan and Run Communications Programmes that Win Friends and Build Success / Roger Haywood - London : McGraw-Hill Book Co, c1994 - xvii, 222 p. ; 23 cm
Basic principles; Board policy; Managing the function; Objectives; Appraisal; Marketing; Employees; Public affairs; Corporate/investor relations; Issues and crises; Personal skills.
Based on the premise that business and business relationships are all about the right communication, this book argues that public relations should be managed like any other valuable asset - with objectives, strategy, planning, control and appraisal of performance.
0077077407
Public relations
HD59 / .H32 1994