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1.
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Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Library (1)Call number: HF5415.123 .S54 2003.

2.
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How To Get Ideas / by Jack Foster ; illustrated by Larry Corby. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: San Francisco : Berrett-Koehler Publishers, 2006
Online resources:
Availability: Items available for loan: Library (1).

3.
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Integrated Marketing Communications in Advertising and Promotion / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Australia ; United Kingdom : Thomson South-Western, c2007
Availability: Items available for loan: Library (1).

4.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Pearson , 2016
Availability: Items available for loan: Library (10)Call number: HF5415.123 .C55 2016, ...

5.
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Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: Library (1)Call number: HF5821 .B53 1996.

6.
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Advertising by design : creating visual communications with graphic impact / Robin Landa. by
Material type: Text Text; Literary form: Not fiction
Publication details: Hoboken : J. Wiley & Sons, c2004
Availability: Items available for loan: Library (1)Call number: HF5823 .L23 2004.

7.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson , 2014
Availability: Items available for loan: Library (3)Call number: HF5415.123 .C55 2014., ...

8.
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Creative Marketing Communications : A Practical Guide to Planning, Skills and Techniques / Daniel Yadin. by Series: Marketing in action series
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Library (1)Call number: HF5415.123 .Y333 2001.

9.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: Library (2)Call number: HF5823 .B387 2001, ...

10.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: Library (1)Call number: HF5821 .O34 2006.

11.
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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Library (1)Call number: HF5821 .B62 1994.

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