Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart.

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Material type: Text

TextPublication details: Lincolnwood, IL : NTC Business Books, c1996.Edition: 3rd edDescription: xxi, 374 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5821 .B53 1996 (Browse shelf(Opens below))	1	Available	1365

Includes bibliographical references (p. 315-361) and index.

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