New Product Introduction : A Systems, Technology, and Process Approach / J. David Viale.
Material type:
TextSeries: Crisp 50-minute seriesPublication details: Menlo Park, CA : Crisp Pub., 1998.Description: p. cmISBN: - 1560524928 (pbk.)
- HF5415.153 .V535 1998
| Item type | Current library | Copy number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | Library First Floor | 1 | Available | 1089 |
Module 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking
Today many companies devote enormous effort to the introduction of their new products.
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