New Product Introduction : A Systems, Technology, and Process Approach /

Viale, J. David.

New Product Introduction : A Systems, Technology, and Process Approach / J. David Viale. - Menlo Park, CA : Crisp Pub., 1998. - p. cm. - Crisp 50-minute series .

Module 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking

Today many companies devote enormous effort to the introduction of their new products.

1560524928 (pbk.)

98-070115

HF5415.153 / .V535 1998
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