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Basic Marketing : A Global-Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Library (4).

2.
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Basic Marketing : A Global-Managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Library (1)Call number: HF5415.13 .M369 2005.

3.
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Essentials of marketing : a marketing strategy planing approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 2010
Availability: Items available for loan: Library (1)Call number: HF5415 .P49 2010.

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