The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.
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TextPublication details: Oxford : Oxford University Press, 2004.Description: xv, 441 p. : ill. ; 24 cmISBN: - 0199269610
- Art & science of marketing
- HF5415 .D747 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415.D747 2004 (Browse shelf(Opens below)) | 1 | Available | 7069 |
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Includes bibliographical references and index.
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