The art and science of marketing : (Record no. 9990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000320 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080915s2004 enka |b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199269610 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040044 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 200809151118 |
| Level of effort used to assign classification | staff |
| -- | 200809151117 |
| -- | staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D747 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dowling, Grahame R. |
| Fuller form of name | (Grahame Robert) |
| 9 (RLIN) | 24312 |
| 245 14 - TITLE STATEMENT | |
| Title | The art and science of marketing : |
| Remainder of title | marketing for marketing managers / |
| Statement of responsibility, etc. | Grahame R. Dowling. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Art & science of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 441 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.D747 2004 | 7069 | 21/12/2024 | 1 | 21/12/2024 | Books |