Marketing Principles and Best Practices / K. Douglas Hoffman ... [et al.].
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 3rd edDescription: xlii, 598 p. : col. ill. ; 29 cmISBN: - 0324200447 (Student ed. package)
- 0324221355 (Student ed. core)
- 0324225180 (Intl. stud. ed. package)
- 0324225199 (Int.. stud. ed. core)
- Marketing.
- HF5415 .M297453 2005
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 .M297453 2005 (Browse shelf(Opens below)) | 1 | Available | 7741 |
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| HF5415 .K68 2012 Marketing management. | HF5415 .K86 Principles of marketing / | HF5415 .L365 1997 Creating a Market-Sensitive Culture : Anticipate Change, Act Fast, Do It Today / | HF5415 .M297453 2005 Marketing Principles and Best Practices / | HF5415 .M3172 2007 Marketing Power Plays : How The World's Most Ingenious Marketers Reach the Top of Their Game. | HF5415 M356 2001 Marketing Research: An Applied Orientation/ | HF5415 M356 2001 Marketing Research: An Applied Orientation/ |
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.
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