Marketing Principles and Best Practices / K. Douglas Hoffman ... [et al.].

Contributor(s):

Hoffman, K. Douglas

Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 3rd edDescription: xlii, 598 p. : col. ill. ; 29 cmISBN:

0324200447 (Student ed. package)
0324221355 (Student ed. core)
0324225180 (Intl. stud. ed. package)
0324225199 (Int.. stud. ed. core)

Uniform titles:

Marketing.

Subject(s):

Marketing

LOC classification:

HF5415 .M297453 2005

Summary: Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415 .M297453 2005 (Browse shelf(Opens below))	1	Available	7741

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective. It combines the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing.

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Marketing Principles and Best Practices / K. Douglas Hoffman ... [et al.].

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