The Business and Marketing Environment / Adrian Palmer and Ian Worthington.
Material type:
TextPublication details: London ; New York : McGraw-Hill Book Co., c1992.Description: xiii, 257 p. : ill., map ; 25 cmISBN: - 0077074424 :
- HF5415 .P234 1992
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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| Books | Library First Floor | HF5415 .P234 1992 (Browse shelf(Opens below)) | 5 | Available | 888 | |
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| Books | Library First Floor | HF5415 .P234 1992 (Browse shelf(Opens below)) | 4 | Available | 887 | |
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| HF5415 M854 1999 Marketing and Sales Management/ | HF5415 M854 1999 Marketing and Sales Management/ | HF5415 O556 2000 International Marketing: Analysis and Strategy/ | HF5415 .P234 1992 The Business and Marketing Environment / | HF5415 .P234 1992 The Business and Marketing Environment / | HF5415 .P234 1992 The Business and Marketing Environment / | HF5415 .P234 1992 The Business and Marketing Environment / |
Includes bibliographical references and index.
Marketing - an overview; the nature of the marketing environment; business organizations - classification; organizational growth; the competition environment; the national economic environment; the political environment; the social and demographic environment; the social responsibility of organizations; the legal environment; the technological environment; the international marketing environment; the information environment.
This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information.
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