The Business and Marketing Environment / (Record no. 7023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01653pam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001901 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112s1992 enka |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92-009025 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077074424 : |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040059 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201103271459 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 201002281041 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811161132 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811120828 |
| -- | alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P234 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian. |
| 9 (RLIN) | 18209 |
| 245 14 - TITLE STATEMENT | |
| Title | The Business and Marketing Environment / |
| Statement of responsibility, etc. | Adrian Palmer and Ian Worthington. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co., |
| Date of publication, distribution, etc. | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 257 p. : |
| Other physical details | ill., map ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing - an overview; the nature of the marketing environment; business organizations - classification; organizational growth; the competition environment; the national economic environment; the political environment; the social and demographic environment; the social responsibility of organizations; the legal environment; the technological environment; the international marketing environment; the information environment. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 10073 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational effectiveness. |
| 9 (RLIN) | 10228 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 18210 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Worthington, Ian, |
| Dates associated with a name | 1946- |
| 9 (RLIN) | 18211 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 8.90 | HF5415 .P234 1992 | 888 | 21/12/2024 | 5 | 17.80 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 8.90 | HF5415 .P234 1992 | 886 | 21/12/2024 | 3 | 17.80 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 8.90 | HF5415 .P234 1992 | 885 | 21/12/2024 | 2 | 17.80 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 8.90 | HF5415 .P234 1992 | 887 | 21/12/2024 | 4 | 17.80 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 8.90 | HF5415 .P234 1992 | 884 | 21/12/2024 | 1 | 17.80 | 21/12/2024 | Books |