Creating a Market-Sensitive Culture : Anticipate Change, Act Fast, Do It Today / Andrew Bruce and Ken Langdon.
Material type:
TextSeries: Millennium managerPublication details: London : Pitman, 1997.Description: xiii, 338 p. : ill. ; 24 cmISBN: - 0273626310
- HF5415 .L365 1997
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 .L365 1997 (Browse shelf(Opens below)) | 1 | Available | 911 |
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| HF5415 .K636 2021 Principles of Marketing / | HF5415 .K68 2012 Marketing management. | HF5415 .K86 Principles of marketing / | HF5415 .L365 1997 Creating a Market-Sensitive Culture : Anticipate Change, Act Fast, Do It Today / | HF5415 .M297453 2005 Marketing Principles and Best Practices / | HF5415 .M3172 2007 Marketing Power Plays : How The World's Most Ingenious Marketers Reach the Top of Their Game. | HF5415 M356 2001 Marketing Research: An Applied Orientation/ |
Published in association with the Institute of Management Foundation.
...organisational sensitivity ...will be required to underpin the more fluid, less hierarchical, less functionally oriented internal structures. - Extract from the Management Development to the Millennium Report Creating A Market Sensitive Culture enables you to become more sensitive and responsive when market needs change, so that you can make the right strategic and operational decisions in today's fast moving competitive environment. Authors : Ken Langdon is a consultant and trainer as well as a bestselling author. Andrew Bruce is a management consultant, facilitator and trainer. He also tutors for the Open Business School.
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