Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
Material type: TextPublication details: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded edDescription: xxviii,287p : ill; b 24cmISBN:- 9781625274496 (alk. paper)
- HF5415.153 .K53 2015
Item type | Current library | Call number | Copy number | Status | Barcode | |
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Includes bibliographical references and index.
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