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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Expanded ed. - Boston, Massachusetts : Harvard Business Review Press, [2015] - xxviii,287p : ill; b 24cm

Includes bibliographical references and index.

ISBN: 9781625274496 (alk. paper)

Subjects--Topical Terms:
New products.
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2015

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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