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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 8th edDescription: xxiv, 776 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0071180397 (book & CDROM)
Subject(s): DDC classification:
  • 658.8/3420973 22
LOC classification:
  • HF5415.33.U6 H38 2000
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Item type Current library Call number Copy number Status Barcode
Books Library First Floor HF5415.33.U6 H38 2000 (Browse shelf(Opens below)) 1 Available 21947

Includes bibliographical references and indexes.

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