Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 8th edDescription: xxiv, 776 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0071180397 (book & CDROM)
- 658.8/3420973 22
- HF5415.33.U6 H38 2000
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Books | Library First Floor | HF5415.33.U6 H38 2000 (Browse shelf(Opens below)) | 1 | Available | 21947 |
Includes bibliographical references and indexes.
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