Normal view MARC view ISBD view

Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 776 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0071180397 (book & CDROM)

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2000

Dewey Class. No.: 658.8/3420973

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Consumer behavior : building marketing strategy /

Contact Us

Library Hours