Marketing / Elizabeth Hill and Terry O'Sullivan.

By:

Hill, Elizabeth, 1960-

Contributor(s):

O'Sullivan, Terry, 1957-

Material type: Text

TextSeries: Longman modular texts in business and economicsPublication details: New York : Longman, 1996.Description: p. cmISBN:

0582262550

Subject(s):

Marketing

DDC classification:

658.8 20

LOC classification:

HF5415 .H5166 1996

Contents:

Introduction - what is marketing? The marketing environment; buyer behaviour; marketing research; target marketing; product; new product development; price; distribution; promotion 1 and 2; strategic marketing management; international marketing; wider applications of marketing. Appendix: answers to self-check questions.

Summary: This work contains approximately 80per cent text, 15per cent test and assessment material and 5per cent further reading sources. It provides an introduction to the fundamentals of marketing, designed for foundation-level courses. As with other texts in the series, it contains interactive questions and self-assessment.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415 .H5166 1996 (Browse shelf(Opens below))	1	Available	98

Includes bibliographical references and index.

This work contains approximately 80per cent text, 15per cent test and assessment material and 5per cent further reading sources. It provides an introduction to the fundamentals of marketing, designed for foundation-level courses. As with other texts in the series, it contains interactive questions and self-assessment.

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Marketing / Elizabeth Hill and Terry O'Sullivan.

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