Marketing / (Record no. 372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01469cam a22002658a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001917 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102222429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112s1996 nyu |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0582262550 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040059 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002141329 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200907081130 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811120925 |
| -- | alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .H5166 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hill, Elizabeth, |
| Dates associated with a name | 1960- |
| 9 (RLIN) | 1280 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Elizabeth Hill and Terry O'Sullivan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Longman, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Longman modular texts in business and economics |
| 9 (RLIN) | 1281 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction - what is marketing? The marketing environment; buyer behaviour; marketing research; target marketing; product; new product development; price; distribution; promotion 1 and 2; strategic marketing management; international marketing; wider applications of marketing. Appendix: answers to self-check questions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This work contains approximately 80per cent text, 15per cent test and assessment material and 5per cent further reading sources. It provides an introduction to the fundamentals of marketing, designed for foundation-level courses. As with other texts in the series, it contains interactive questions and self-assessment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Sullivan, Terry, |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 1282 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415 .H5166 1996 | 98 | 21/12/2024 | 1 | 21/12/2024 | Books |