Modern Competitive Analysis / Sharon M. Oster.
Material type: TextPublication details: New York : Oxford University Press, 1999.Edition: 3rd edDescription: x, 434 p. : ill. ; 24 cmISBN:- 019511941X (alk. paper)
- 338.6/048 21
- HD41 .O85 1999
Item type | Current library | Copy number | Status | Barcode | |
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Books | Library First Floor | 1 | Available | 7082 |
Includes bibliographical references (p. 375-409) and index.
$a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
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