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Modern Competitive Analysis / Sharon M. Oster.

By: Material type: TextTextPublication details: New York : Oxford University Press, 1999.Edition: 3rd edDescription: x, 434 p. : ill. ; 24 cmISBN:
  • 019511941X (alk. paper)
Subject(s): DDC classification:
  • 338.6/048 21
LOC classification:
  • HD41 .O85 1999
Summary: $a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
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Books Library First Floor 1 Available 7082

Includes bibliographical references (p. 375-409) and index.

$a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

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