Modern Competitive Analysis /
Oster, Sharon M.
Modern Competitive Analysis / Sharon M. Oster. - 3rd ed. - New York : Oxford University Press, 1999. - x, 434 p. : ill. ; 24 cm.
Includes bibliographical references (p. 375-409) and index.
$a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
019511941X (alk. paper)
Competition.
Strategic planning.
HD41 / .O85 1999
338.6/048
Modern Competitive Analysis / Sharon M. Oster. - 3rd ed. - New York : Oxford University Press, 1999. - x, 434 p. : ill. ; 24 cm.
Includes bibliographical references (p. 375-409) and index.
$a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
019511941X (alk. paper)
Competition.
Strategic planning.
HD41 / .O85 1999
338.6/048