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The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley Blackwell, 2019.Description: xiii, 256 pages : illustrations ; 26 cmISBN:
  • 9781119218043 (softcover)
Subject(s): LOC classification:
  • HB615 .A24 2019
Contents:
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor HB615 .A24 2019 (Browse shelf(Opens below)) 1 Available 37059

Includes bibliographical references (pages 209-240) and index.

Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.

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