The strategic digital media entrepreneur / (Record no. 2890)

MARC details
000 -LEADER
fixed length control field 01422cam a2200265 i 4500
001 - CONTROL NUMBER
control field vtls000127089
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102222719.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210112s2019 njua b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119218043 (softcover)
035 ## - SYSTEM CONTROL NUMBER
System control number 20547839
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202101121453
Level of effort used to assign nonsubject heading access points aalzain
-- 202101121450
-- aalzain
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB615
Item number .A24 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Abernathy, Penelope Muse,
Dates associated with a name 1951-
Relator term author.
9 (RLIN) 8104
245 10 - TITLE STATEMENT
Title The strategic digital media entrepreneur /
Statement of responsibility, etc. Penelope Muse Abernathy, JoAnn Sciarrino.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley Blackwell,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 256 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 209-240) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
General subdivision Economic aspects.
9 (RLIN) 8105
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
General subdivision Management.
9 (RLIN) 8106
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
9 (RLIN) 8107
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sciarrino, JoAnn
9 (RLIN) 8108
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Library Library First Floor 21/12/2024 23.00   HB615 .A24 2019 37059 21/12/2024 1 46.00 21/12/2024 Books
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