Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: - 025613412X
- HF5821 .B62 1994
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5821 .B62 1994 (Browse shelf(Opens below)) | 1 | Available | 1470 |
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Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
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