Contemporary advertising / (Record no. 26201)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01001pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000003090 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102225210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081216s1994 ilua |b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93-005995 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025613412X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202302141341 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040113 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201004110836 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200812161441 |
| Level of effort used to assign classification | musallam |
| -- | 200812160935 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 54153 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 573, [81] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 9 (RLIN) | 10421 |
| 500 ## - GENERAL NOTE | |
| General note | Bovée's name appears first on previous editions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 1275 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 9 (RLIN) | 24728 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 36.80 | HF5821 .B62 1994 | 1470 | 21/12/2024 | 1 | 73.60 | 21/12/2024 | Books |