Exploring Corporate Strategy / Gerry Johnson, Kevan Scholes.
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TextPublication details: London, New York. : Prentice Hall Europe, c1999.Edition: 5th edDescription: xxvi, 972 p. : ill., map ; 25 cmISBN: - 0130807400 (text & cases)
- 0130807397 (text only)
- HD30.28 .J648 1999
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| HD30.28 .I37 2011 الإدارة الاستراتيجية : المفاهيم-العمليات / | HD30.28 .J33 2015 التخطيط الإستراتيجي لنظم المعلومات / | HD30.28 .J648 1999 Exploring Corporate Strategy / | HD30.28 .J648 1999 Exploring Corporate Strategy / | HD30.28 .J83 2003 Strategic planning / | HD30.28 .K46 2015 المدخل المعرفي في تحليل الاختيار الاستراتيجي / | HD30.28 .L92 1997 Corporate Strategy / |
Includes bibliographical references and index.
Part 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; resources, competences and strategic capability; stakeholder expectations and organizational purposes. Part 3 Strategic choice: bases of strategic choice; strategic options - directions and methods of development; strategy evaluation and selection. Part 4 Strategy implementation: organization structure and design; resource allocation and control; managing strategic change.
This volume feature three levels of case material: short, updated illustrations with strategy in action; more comprehensive, end of chapter cases; and longer case studies, cross-referenced with the text. It covers the underlying concepts, and analytical methods and processes of development.
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