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Johnson, Gerry.

Exploring Corporate Strategy / Gerry Johnson, Kevan Scholes. - 5th ed. - London, New York. : Prentice Hall Europe, c1999. - xxvi, 972 p. : ill., map ; 25 cm.

Includes bibliographical references and index.

Part 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; resources, competences and strategic capability; stakeholder expectations and organizational purposes. Part 3 Strategic choice: bases of strategic choice; strategic options - directions and methods of development; strategy evaluation and selection. Part 4 Strategy implementation: organization structure and design; resource allocation and control; managing strategic change.

This volume feature three levels of case material: short, updated illustrations with strategy in action; more comprehensive, end of chapter cases; and longer case studies, cross-referenced with the text. It covers the underlying concepts, and analytical methods and processes of development.

ISBN: 0130807400 (text & cases) 0130807397 (text only)

LCCN: 98-045769

Subjects--Topical Terms:
Business planning.
Strategic planning.

LC Class. No.: HD30.28 / .J648 1999