Harvard business review on strategic sales management.
Material type: TextSeries: The Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School, c2007.Description: vii, 197 p. : ill. ; 21 cmISBN:- 9781422114926 (pbk. : alk. paper)
- 1422114929 (pbk. : alk. paper)
- Strategic sales management
- Harvard business review.
- 658.8/1 22
- HF5438.4 .H374 2007
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HF5438.4 A88 2009 ادارة المبيعات/ | HF5438.4 C434 1992 Sales Training Basics/ | HF5438.4 .C487 2002 Sales Management / | HF5438.4 .H374 2007 Harvard business review on strategic sales management. | HF5438.4 .I54 2006 Sales Management : Analysis and Decision Making / | HF5438.4 .I54 2006 Sales Management : Analysis and Decision Making / | HF5438.4 .N356 2003 Sales and Distribution Management / |
Based on the July-August 2006 special issue of the Harvard business review.
Includes index.
How right should the customer be? -- Ending the war between sales and marketing -- Match your sales force structure to your business life cycle -- Understanding what your sales force manager is up against -- Better sales networks -- Leading change from the top line -- The sales learning curve -- The ultimately accountable job : leading today's sales organization.
You invest considerable time and money in managing your sales force. And if your company's like many, you're finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business.
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