Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: v, 536 p. : ill. ; 25 cmISBN:- 9788120322592
- HF5415 .A533 2003.
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HF5415 .A26 2003 التسويق في عصر الانترنت والاقتصاد الرقمي/ | HF5415 .A45 1996 The Wall Street Journal on Marketing / | HF5415 .A45 1996 The Wall Street Journal on Marketing / | HF5415 .A533 2003. Strategic marketing for nonprofit organizations / | HF5415 .B44113 1989 Marketing / | HF5415 .B485 2004 Essentials of marketing / | HF5415 .B595 1998 Essentials of Marketing / |
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
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