Strategic marketing for nonprofit organizations /
Andreasen, Alan R.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
9788120322592
Nonprofit organizations--Marketing.
HF5415 / .A533 2003.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
9788120322592
Nonprofit organizations--Marketing.
HF5415 / .A533 2003.