Marketing : Concepts and Strategies / Sally Dibb ... [et al.]
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TextPublication details: Boston, Mass. : Houghton Mifflin, c1997.Edition: 3rd European edDescription: xxi, 842 p. : col. ill. ; 25 cmISBN: - 0395790050
- HF5415 D537 1997
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 1 | Available | 2721 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 3 | Available | 2720 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 4 | Available | 2716 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 5 | Available | 2719 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 6 | Available | 2718 |
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| HF5415 D463 1989 How to Give Quality Service to Your Customers/ | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 D537 1997 Marketing : Concepts and Strategies / | HF5415 .D537 2001 Marketing: Concepts and Strategies / |
Includes bibliographical references and index.
Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text.
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