Marketing : Concepts and Strategies / Sally Dibb ... [et al.]
Material type:
TextPublication details: Boston, Mass. : Houghton Mifflin, c1997.Edition: 3rd European edDescription: xxi, 842 p. : col. ill. ; 25 cmISBN: - 0395790050
- HF5415 D537 1997
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 1 | Available | 2721 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 3 | Available | 2720 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 4 | Available | 2716 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 5 | Available | 2719 | |
| Books | Library First Floor | HF5415 D537 1997 (Browse shelf(Opens below)) | 6 | Available | 2718 |
Includes bibliographical references and index.
Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text.
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