Communicating change / Bill Quirke.
Material type: ScorePublication details: London ; New York : McGraw-Hill, c1995.Description: xix, 303 p. : ill. ; 24 cmISBN:- 0077079418
- HD30.3 .Q57 1995
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HD30.3 .O35 1995 Strategic Communication : In business and the Professions / | HD30.3 .P63 1996 The Art of Giving and Receiving Feedback / | HD30.3 .Q57 1995 Communicating change / | HD30.3 .Q57 1995 Communicating change / | HD30.3 .Q57 1995 Communicating change / | HD30.3 .S059 1998 الادارة بضمير = Managing with a Conscience/ | HD30.3 S29 2007 الاتصالات الادارية/ |
Includes bibliographical references (p. 288-289) and index.
Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?.
Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
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