The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN: - 9780205693054
- 0205693059
- 9780205719112
- 0205719112
- P90 .V53 2011
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | P90 .V53 2011 (Browse shelf(Opens below)) | 1 | Available | 17663 |
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Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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