The media of mass communication /
Vivian, John.
The media of mass communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, c2011. - xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
9780205693054 0205693059 9780205719112 0205719112
Mass media.
P90 / .V53 2011
The media of mass communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, c2011. - xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
9780205693054 0205693059 9780205719112 0205719112
Mass media.
P90 / .V53 2011