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Services marketing : people, technology, strategy

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : Pearson Education, 2011.Edition: 7th ed. / Christopher Lovelock, Jochen WirtzDescription: 648 p. ; 28 cmISBN:
  • 9780136118749
  • 0136118747
Subject(s): LOC classification:
  • HD9980 .L68 2011
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