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Services marketing : people, technology, strategy

Lovelock, Christopher H.

Services marketing : people, technology, strategy - 7th ed. / Christopher Lovelock, Jochen Wirtz. - Boston ; London : Pearson Education, 2011. - 648 p. ; 28 cm.

ISBN: 9780136118749 0136118747

Subjects--Topical Terms:
Service industries--Marketing.
Professions--Marketing.

LC Class. No.: HD9980 / .L68 2011

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Services marketing : people, technology, strategy

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