Marketing / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Edition: 5th edDescription: xxxviii, 784 p. : col. ill., col. maps ; 29 cmISBN: - 0314062149 (student ed. : alk. paper)
- 0314071709 (annotated instructor's ed. : alk. paper)
- 658.8 20
- HF5415 .Z54 1996
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| Books | Library First Floor | HF5415 .Z54 1996 (Browse shelf(Opens below)) | 1 | Available | 79 |
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| HF5415 .W75 2006 Consumer Behaviour / | HF5415.Y74 2014 التسويق الإعلامي:المبادئ والإستراتيجيات / | HF5415 .Z53 2014 مبادئ التسويق / | HF5415 .Z54 1996 Marketing / | HF5415 .Z559 1996 Marketing/ | HF5415 .Z84 2016 مناهج وأساليب البحث العلمي في ميدان التسويق : مدخل متكامل / | HF5415.1 .C595 1993 AMA Complete Guide to Small Business Marketing / |
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
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