Basic Marketing Research / Gilbert A. Churchill, Tom J. Brown.
Material type:
TextPublication details: Mason, Ohio : South-Western, c2004.Edition: 5th edDescription: xxvii, 738 p. : ill. ; 29 cmISBN: - 0324190972
- 658.8/3 22
- HF5415.2 .C49 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5415.2 .C49 2004 (Browse shelf(Opens below)) | 1 | Available | 7740 |
Browsing Library shelves, Shelving location: First Floor Close shelf browser (Hides shelf browser)
| HF5415.2 .B655 2010 Marketing research : tools & techniques / | HF54152 .B677 2008. التنبؤ بالمبيعات بين النظرية والتطبيق/ | HF54152 B7785 2004 Marketing Research an Applied Orientation/ | HF5415.2 .C49 2004 Basic Marketing Research / | HF5415.2 .C5 2005 Marketing Research : Methodological Foundations / | HF5415.2 .M288 2005 Basic Marketing Research : A Decision-Making Approach / | HF5415.2 .M33 2018 Marketing research / |
Includes bibliographical references and index.
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
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